There is an old saying, "There is no such thing as a free lunch". The same also applies to software and services. There are many companies that offer "free" services and while it is true they don't charge money to use their products, they are far from free. In exchange for using these services we give permission to share every aspect of our lives. In the latest update for iOS (14.5) on iPhone and iPad, Apple added a new feature that requires companies to ask for permission before they can track you. Early data says that only 4% of users have given permission to be tracked and Facebook is very unhappy with that. Another company that has excelled in providing "free" products in exchange for tracking is Google. While I am no fan of Google, I will let the Forbes article below speak for itself. There is no absolute right or wrong choice for us to make but is very important that we know the real costs before we choose.